LibasG
Headless Commerce Evolution
Transforming a traditional clothing brand into a high-performance, globally-distributed storefront with modern architecture.
The Challenge
LibasG, an established clothing brand with a loyal customer base, was struggling with their existing monolithic ecommerce platform. Page loads crawled at 8+ seconds, mobile users abandoned carts at alarming rates, and the content team was locked in a cycle of waiting for developer deployments for every small change.
Their legacy platform couldn't handle peak traffic during seasonal sales, resulting in crashes and lost revenue. The brand needed a complete architectural overhaul—one that could deliver sub-second page loads, handle global traffic spikes, and empower their team to update content without touching a single line of code.
8+ seconds
Average page load time
67%
Mobile cart abandonment
2-3 days
Content update turnaround
Modern Headless Architecture
Next.js for Blazing Performance
We rebuilt the storefront using Next.js with its App Router, leveraging React Server Components for optimal performance. Static generation pre-renders product pages at build time, while incremental static regeneration ensures fresh data without sacrificing speed.
- Server-side rendering for SEO-critical pages
- Edge middleware for geolocation-based pricing
- Automatic image optimization with Next.js Image
- Route prefetching for instant navigation
Sanity CMS for Real-Time Content
Sanity's structured content platform gives the LibasG team complete control over their storefront. From homepage banners to product descriptions, every element updates in real-time without deployments. The visual editing experience means marketing can launch campaigns in minutes, not days.
- Real-time collaborative editing
- Visual preview before publishing
- Version history and rollback capabilities
- Custom content schemas for brand consistency
Technology Stack
Next.js 14
React framework with App Router
Sanity CMS
Real-time content management
Vercel Edge
Global edge deployment
TypeScript
Type-safe development
Performance Metrics
The numbers speak for themselves. From struggling to industry-leading performance.
99/100
Mobile Performance
Google Lighthouse score
0.00
Zero Layout Shift
Cumulative Layout Shift score
<100ms
Instant Image Optimization
Next.js Image CDN delivery
Before
8.2s page load
42 Lighthouse score
0.45 CLS score
After
0.8s page load
99 Lighthouse score
0.00 CLS score
Ready to evolve yourstorefront?
Let's discuss how headless architecture can transform your ecommerce experience and unlock new levels of performance.